THe ROOTS PICNIC
Looking to create an extra special celebration to honor 20 years since the release of their historic album, Things Fall Apart, Grammy Award Wining Group, The Roots, reached out to enhance their Front of House Experience for their Annual Roots Picnic. We enhanced the community spaces by creating hammock lounges and a community village to gather around, encourage attendees to take art into their own hands and create their own murals, hosted an Arcade where you could play hoops or 80’s games and created a good feel vibe all around. We also worked with a number of sponsors like Ketel One, Patron, Monster and more on their sponsorship activations.
LAURA and her epoch team led all creative direction for the festival and designed, created, produced and managed all of of the Front of house Experiences.
Photo Credits: Ed Newton & Anthony Kinney
