During Laura Rankin's tenure at sweetgreen, she strategized, designed, curated, programmed and developed all brand marketing experiences, special projects and initiatives that articulated the sweetgreen mission to inspire healthier communities, foster intimate connections with customers and internal teams and positioned sweetgreen as an impact brand. These brand initiatives included the annual sweetlife festival, sweetlife sessions, seasonal dinner series, annual IMPACT Retreat, new market launch experiences, and the social program, sweetgreen in schools.