LIGHTS ON FESTival
Two-time Grammy Award Winner, H.E.R., wanted to bring together the best aspects of music, art, film and culture from the Bay Area to celebrate the creative buzz of her native region. Being inspired by her vision, Laura immediately jumped onboard to help her bring her ideas to life.
Laura and her epoch team led all creative direction for the festival and designed, created, produced and managed all of of the Front of house Experiences, including;
conceptualizing an R&B Museum paying homage to all of the R&B Music Greats, designing the art experience and exhibits around the festival grounds, designing a custom H.E.R. x ThreadShop merchandise area, designing an entire black-light Arcade with partners like PacMan and Garage Band, working with Beats by Dre to create a silent film tent, designing other in house experiences for brands like Adidas and DIFF Eyewear and keeping our 13,000+ attendees cool by creating a Starbucks Misting Lounge.
Performers over the years have included H.E.R., Erykah Badu, Daniel Caesar, Ty Dolla $ign, Jhene Aiko, Bryson Tiller, Summer Walker, Ari Lennox, Kiana Lede, Danileigh, Lucky Daye and many more.
Photo Credit: Chris Tuite
