SENNHEISER @ ONAIR
We created the Future of Audio Suite at On Air Fest 2018 to help position the company as a lifestyle consumer brand and promote their new headphones and premium 3D audio products. The program we created included storytelling and engagement in multiple spaces and across various channels: Three days of live events, masterclasses, immersive audio experiences utilizing AMBEO 3D audio technology, product demonstrations, and a dedicated gallery by the VIP talent suite. We leveraged the cultural cache of On Air Fest by bringing in David Bowie Is curator, Matthew Yokobosky, on the day of the famed exhibition launch, creating a buzz in the press and on site.
