SWEETGREEN
During Laura’s tenure at sweetgreen (2010-2017), she strategized, designed, curated, programmed and developed all brand marketing experiences, special projects and initiatives that articulated the sweetgreen mission to inspire healthier communities, foster intimate connections with customers and internal teams and positioned sweetgreen as an impact brand. These initiatives included new market campaigns, the annual sweetlife festival, sweetlife sessions, seasonal dinner series, annual IMPACT Retreat, and the social program, sweetgreen in schools, to make healthier food accessible for our nation’s kids and create more enjoyable cafeteria experiences.
